Say Yes to the Dress: Modest Wedding Gowns

Kleinfeld Bridal, a well-known premier bridal salon, has been offering up some of the most exquisite wedding gowns money can buy for more than six decades.  Their arguably addictive TV reality show Say Yes to the Dress reveals the sales process.  Kleinfeld even caters to those of us with a tighter budget, providing a vast selection of Sample Sale dresses at more affordable prices. However, for the Orthodox Jewish bride looking for an affordable modest wedding gown, there are several additional costs to keep in mind before flipping the non-refundable Kleinfeld bill. While I was blessed to find my dream Kleinfeld wedding gown, the sample sale price of $1,450 for the gown of my dreams turned into an additional $900 to build it up, along with the pains and frustrations when deciphering the “right” design decisions to make the build-up work well with the beauty of the original dress.


Don’t learn the hard way (like I did). Instead, protect yourself by knowing ahead of time what to expect with the Kleinfeld experience and additional costs:

• Kleinfeld Sample Sale wedding gowns are typically Strapless: This means you will most likely need a plan on how to make a strapless dress more modest (i.e., build-up, jacket, shawl, etc.)
• Speak to "Rochel Leah": Believe it or not, Kleinfeld actually has a sales associate that is known for consulting with Orthodox Jewish kallah’s looking for modest wedding gowns. While Kleinfeld salespeople are notorious for being pushy, Rochel Leah may actually talk you out of even scheduling a Sample Sale appointment at Kleinfeld’s if you tell her you have a tight budget. Why? She knows first-hand the mega dollars that can be associated with build-ups and botch-ups when making a wedding gown modest.
• Kleinfeld Sample Sale dresses are typically strapless which means you will most likely have to pay several hundred more dollars for the additional cost for the build-up, jacket, or other covering (typically starting at $400 +)
• Since Kleinfeld will not build-up your sample sale dress at their store, Rochel Leah can help identify which of the list of Kleinfeld’s recommended seamstresses are more / less expensive, but be weary of the quality and convenience before selecting a seamstress. Some NYC-based seamstresses are often pricier, while others make you hike your gown to other boroughs for the dress fittings and alterations.
• Rochel Leah became a great resource for consulting tips on building up the dress. Her advice was honest and helpful.
• Kleinfeld Sample Sale dresses are Non-Refundable: The purchase of your Kleinfeld sample sale dress is non-refundable and all sales are final, so before falling in love with a dress try to envision how the dress can be transformed to be more modest and determine such logistics as:
• Will the material be hard to get?
• Is the material going to be costly?
• Do I have enough allotted time to make alterations?
• What design looks best to flatter the original dress?
• Warning: Kleinfeld is not responsible for the work done by the recommended seamstresses. Since Kleinfeld does not do build-ups on Sample Sale dresses, what happens outside of Kleinfeld stays outside of Kleinfeld, regardless of how severely botched-up the dress may become. Rather, they provide you with a list of recommended seamstresses.
• After I purchased my Kleinfeld wedding gown, I had the misfortune of relying on the wrong seamstress to build-up my gown and I had to actually find another place for making alterations and the build-up. I ended up choosing Designer Loft, which saved the day for me and my perfect dress.

Questions?  Feel free to email me.